Washington, DC, — December 22, 2021 — Today, Plan International, a global organization dedicated to advancing children’s rights and equality for girls, has announced a new partnership with 9 Story Media Group, a leading content creator, producer and distributor of kids and family-focused entertainment. The two global leaders will bring together their collective resources and expertise to empower girls around the world to become fearless changemakers within their communities.
As part of the partnership launch, Plan International will team up with 9 Story Media Group’s newest hit show Karma’s World, which premiered in 190 countries on Netflix on October 15. Karma’s World — based on a concept devised by Chris “Ludacris” Bridges and inspired by his own daughter — follows Karma Grant, a 10-year-old girl who dreams of becoming an artist and changing the world with her music. Karma is set to become Plan International’s first-ever animated Celebrated Ambassador and — with a focus on diversity, leadership, creativity and the importance of community — she is well-positioned to engage people young and old to become global changemakers.
“Joining forces with 9 Story Media Group, who shares our vision of equality for girls so they can reach their full potential, is a powerful way for us to create real world change,” said Laura Willis, Director of Corporate and Foundation Partnership at Plan International USA. “We’re thrilled to be launching this partnership and look forward to expanding the relationship with a series of impactful initiatives in 2022.”
To mark the holiday season, 9 Story Media Group is also rallying behind Plan International Gifts of Hope campaign, an ethical gift giving program that brings tangible goods and vital services to children and families around the world that need them most. Aligned with the organization’s mission to effect positive change for children around the world, 9 Story Media Group will support Plan International’s Girl Power Gift of Hope, which provides girls with nourishment, education and protection as they harness their unique power to shape their own future. The organization has made an initial contribution of $25,000 and has engaged its global employee base of more than 1,000 to join in supporting girls around the world.
“At 9 Story Media Group, we see it as our responsibility to give back to the global community, particularly when it comes to kids,” said Natalie Osborne, Chief Strategy Officer, 9 Story Media Group. “With Plan International, we share a very similar mission, which is to have a positive impact on the lives of children. We are thrilled to be partnering with Plan International to advocate for girls’ rights and help create real change for children across the globe.”
To learn more about Plan’s Gifts of Hope program and hear about upcoming Karma’s World activities, follow @PlanUSA on Facebook, Instagram and Twitter.
About Plan International USA
Powered by supporters, Plan International USA partners with adolescent girls, young women and children around the world to overcome oppression and gender inequality. We provide the support and resources that are unique to their needs and the needs of their communities, ensuring they achieve their full potential with dignity, opportunity and safety. Founded in 1937, Plan is an independent development and humanitarian organization that is active in more than 75 countries.
For more information, and to learn about our commitment to safeguarding, please visit www.PlanUSA.org.
About 9 Story Media Group
9 Story Media Group is a leading creator, producer and distributor of kids and family focused intellectual property. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins, Daniel Tiger’s Neighborhood, Octonauts, Wild Kratts, Blue’s Clues and You, Ada Twist, Scientist and Karma’s World. The company’s international distribution arm, 9 Story Distribution International based in Dublin, represents 4,400 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. 9 Story’s Creative Affairs Group creates, develops and produces award-winning branded properties using ground-breaking formative research. With facilities in Toronto, Dublin, New York and Bali, 9 Story Media Group employs 1000 creative and corporate staff. www.9story.com
For media inquiries please contact:
Robin Costello
Senior Director, Public Engagement & Advocacy
Email: robin.costello@planusa.org
Mobile: 401-829-2796
